Privacy and Cookies Policy
As the operator of this website, we (Silkmoth Ltd) are committed to respecting and protecting the privacy of anyone using our site and the confidentiality of any information that you provide us with. The purpose of this statement is to set out how we use any personal information that we may obtain from you.
Data Protection Act 1988 (‘the Act‘)
We are registered under the Data Protection Act and comply with the Act in all our dealings with your personal data.
Use and collection of personal information
In general you can visit our website without telling us who you are and without revealing any information about yourself. If, however, you place a booking through our site you will need to provide certain information such as your contact details. We will store this data and hold it on computer or otherwise.
We may use information that you provide:
- To register you with our website and to administer it.
- For assessment and analysis, e.g. marketing, customer and product analysis, to enable us to review, develop and improve our services.
We will not use your personal data for marketing purposes.
We use Google Analytics to understand customer behaviour on our websites. Some features we’ve implemented are based on Display Advertising (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting).
Using the Ads Settings, you can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.
We also use data from Google Interest-based advertising or 3rd-party audience data (such as age, sex and interests) to help us better understand our audience and to improve our offering.
We also encourage you to view Google Analytics’ currently available opt-outs for the web.
Cookies
We collect information directly from you in a number of ways. One way is through our use of ‘cookies‘. Most websites use cookies in order to make them work, or to work more efficiently, as well as to provide information to the owners of the website. They help us to understand how our customers and potential customers use our website so we can develop and improve the design, layout, content and function of the site. Cookies are small text files that are placed on your computer‘s hard drive by websites that you visit. They save and retrieve pieces of information about your visit to the website – for example, how you entered the site, how you navigated through the site and what information and documentation was of interest to you. This means that when you go back to a website, it can give you tailored options based on the information it has stored about you on your last visit.
Some of our cookies are used to simply collect information about how visitors use our website and these types of cookies collect the information in an anonymous form.
Where there is a login process relating to buying products or services from us we also use cookies to store personal registration information so that you do not have to provide it to us again on subsequent visits.
The rules about cookies on websites have recently changed. If you are uncomfortable with the use of cookies, you can disable cookies on your computer by changing the settings in the preferences or options menu in your browser. You can set your browser to reject or block cookies or to tell you when a website tries to put a cookie on your computer. You can also delete any cookies that are already stored on your computer‘s hard drive. However, please be aware that if you do delete and block all cookies from our website, parts of the site will not then work. This is because some of the cookies we use are essential for parts of our website to operate. Likewise, you may not be able to use some products and services on other websites without cookies.
To find out more about cookies, including seeing what cookies have been set and how to manage and delete them, visit www.aboutcookies.org.
If you do not wish to accept cookies from our website, please leave this site immediately and then delete and block all cookies from this site. Alternatively, you may opt out of receiving information from us by e-mail, telephone, or post. You can e-mail us on support@silkmoth.com.
Cookies in use on this site
Type:Google Analytics
Name:__utma, __utmb, __utmc, __utmz
Purpose:These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
More Information:Click here
Type:Essential Site Cookie
Name:ASP.NET_SessionId
Purpose:This cookie is essential for the site to operate. It is used to track information about the decisions you make during your visit.
More Information:Click here
Type:Essential Site Cookie
Name:TyresAndService4
Purpose:This cookie is essential for the site to operate. It is used to maintain your item basket and all items located within.
Type:Essential Site Cookie
Name:__atuvc
Purpose:This cookie is used and created by AddThis to privide social sharing functionality.
More Information:Click here
Security
We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data that you disclose online and we will not be responsible for any breach of security unless this is due to our negligence or wilful default.
Your rights
You have the right to ask us not to process your personal data for marketing purposes. We will aim to inform you before collecting your data if we intend to use your data for such purposes or we intend to disclose your information to any third party for such purpose.
General
You have the right to see personal data (as defined under the Data Protection Act) that we keep about you upon receipt of a written request and payment of a fee of £10. Any request should be sent to:
The Data Controller, Silkmoth Ltd, Charter House, Charter Way, Macclesfield, Cheshire, SK10 2NG